Bentley Batur side angled view parked outside Bentley Boutique, featuring directional 22 inch Alloy wheels and Bentley Branded Red brake callipers.

Bentley brand manifesto

Our journey to sustainability

At Bentley, we have advanced the boundaries of excellence for over a century, fusing craftsmanship, innovation and sustainability to create extraordinary journey's for our customers. Now, we're embarking on our own—an ambitious path toward creating the next benchmark in performance and luxury. This is the route we plan to take

Strategy

Beyond 100+ is a bold extension of our previous Beyond100 strategy, that laid the groundwork of our journey to electrification. By extending it to Beyond100+, we have built the framework which will guide us to create the next benchmark in performance and luxury for generations to come. More detail to come in Spring 2025

Bentley's home in Crewe

These commitments – which form part of our “Beyond100+” strategy – mean we will go from being the world’s largest producer of 12-cylinder engines to having no internal combustion engines – a real transformation, but one that stays true to W. O. Bentley’s iconic vision: ‘to build a fast car, a good car, the best in its class.’

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Explore Bentleys Sustainability Commitments

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The Bentley 'Dream Factory'

Transforming Crewe into a ‘Dream Factory’ is key to Bentley’s industry leading Beyond100+ strategy, which will see the company reinvent its entire product range to support an electrified future.

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