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How do you Bentley?

It seems like a straightforward question. But different answers reflect the diverse nature of a brand that has been around for more than a hundred years, yet continues to re-invent itself. A brand born to define ultimate exhilaration and exquisite luxury for the generation of pioneers that we call the Bentley Girls and Bentley Boys. A brand that has helped shape the times ever since, with thrilling momentum – as one decade gives way to the next.

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Born explorers

Today, Bentley stands for something even more powerful than the cars that originally made its name. Because Bentley is a brand built on more than the undeniable excitement its vehicles deliver. It is built on a future-facing spirit of adventure, of intrepid exploration, of reaching out and enjoying more, experiencing more and creating more. 

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Worlds within a world

Bentley has become a reflection of everything the world’s most discerning drivers demand. Which means that, while the modern Bentley brand continues to encompass the joys of the open road, it also looks far beyond, embracing new worlds of experience, from personalisation and exclusive real estate, to luxury travel and pinnacle audio moments. 

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Making the future happen

A new generation of extraordinary individuals has now emerged, each one a living, breathing embodiment of the brand’s enduring spirit. For these individuals, the words, “How do you Bentley?” carry more potential than ever before. Because as simple as the question appears, the answers are limitless. 

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Chart your own course

Bentley is a company that was built from day one on the idea of collaboration with its customers. From its earliest days, when Britain’s motoring pioneers commissioned bespoke bodywork for their cars, to the limitless world of co-creation Bentley offers in the 21st Century, the brand has come to stand for the creation of something unique.

 

The cars are an important part of this, of course. When you commission a Bentley, you can create something unlike anything else on the road, simply by selecting from a dazzling array of optional finishes and features, each one crafted by hand to Bentley’s extraordinarily high standards.

 

But you can go further still. Mulliner, Bentley’s personal commissioning department, empowers you to collaborate directly with its team of dedicated designers and craftspeople on truly bespoke modifications. Some refuse to stop even there, instructing Mulliner in the creation of entirely new coachbuilt cars.

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Stop at nothing

At Bentley today, personalisation is about much more than just cars. The idea of creating the unique has become a guiding philosophy, reflected in the pioneering lifestyles of Bentley customers the world over. It’s about expressing oneself through infinite choice, elevating an entire lifestyle to an inimitable work of art.

 

This is about much more than just having things your way. It’s about living a life limited only by the imagination. Or to put it another way, living a life with no limits at all.

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Perfectly pitched sound

For those who insist on excellence in every sense, Bentley has fostered partnerships in the world of artisan audio technology. After all, exquisite craftsmanship is not something that can only be experienced through sight and touch. It’s also about what you hear – and ultimately, what you feel in your heart as a result.

 

The Bang & Olufsen for Bentley sound system, for example, is a collaboration based as much on the brand’s avant garde design language as music quality alone. Bentley’s long partnership with Naim, meanwhile, has produced more than just the most powerful in-car audio system ever offered in a production vehicle. It has also seen the two brands collaborate on home audio streaming systems, as well as a truly exquisite pair of headphones in association with Naim sister brand Focal.

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A brand in tune with the times

Outside the home and beyond the road, Bentley continues its association with audio, in all its forms. At Co-op Live in Manchester, England, The Bentley Record Room offers an exclusive VIP experience, representing the ultimate in luxury for music fans. With sumptuous interiors created by the Bentley design team to reflect the finishes found in Bentley cars, the 100-capacity club offers high-end dining, a personal host and waiter service.

 

Consider it a further demonstration of Bentley’s ongoing commitment to music – and a bold statement on the importance of the audio experience in today’s multimedia world.