Bentley Batur side angled view parked outside Bentley Boutique, featuring directional 22 inch Alloy wheels and Bentley Branded Red brake callipers.

Bentley brand manifesto

Our journey to sustainability

At Bentley, we’ve been making sure our customers enjoy extraordinary journeys for over a century. Now, we’re taking the next step on our own extraordinary journey – one towards a particularly ambitious destination that sees Bentley becoming the most sustainable luxury automotive brand in the world. This is the route we plan to take.

Strategy

The Bentley Beyond100 strategy has sustainability at its core and will reinvent every aspect of the business to deliver the manufacturer's target of becoming the leader in Sustainable Luxury Mobility. This goal will be achieved by driving transformation across Bentley’s entire operations and products along with a paradigm shift throughout the organisation.

The Beyond100 strategy highlights the business’ plans to provide extraordinary mobility for the next century, evolving from the world's largest producer of 12 – cylinder petrol engines to having no combustion engines within a decade; reinventing Bentley as a leader in Sustainable Luxury Mobility.

Bentley is making significant progress with their Beyond100 strategy and continue to forge ahead, across the entire business from design and development, manufacturing, use phase and end of life. Sustainability is all encompassing and is a part of everything that the manufacturer does to deliver the required impact. The brand strategy interconnects different projects and departments, so Bentley has taken major steps to ensure appropriate alignment across all business plans and goals.

To help maintain that all-important focus and make the desired impact, quarterly meetings with the Board of Management are held to ensure progress against strategy and carry out an annual review. Bentley’s Beyond100 strategy consists of four key quadrants that collectively underpin the future growth of the business: Culture, Capability and Collaboration; Sustainable Luxury; Extraordinary Customer Journeys; and Sustainable Value Creation.

Using these quadrants to ensure that colleagues maintain the exemplary standards expected in line with the Beyond100 strategy, the Crewe based manufacturer aims for high quality throughout its business and thorough integration of sustainable measures into the actions of Bentley colleague’s.

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Bentley’s Beyond100 strategy

Culture, capability and collaboration

Extraordinary customer journeys

Sustainable luxury

Sustainable value creation

Culture, capability and collaboration

Bentley aims to be the most desirable luxury mobility brand to work for, supply to and partner with. To support this aim, becoming the employer of choice, Bentley has developed a culture characterised by collaboration and under pinned by cutting-edge technology and advanced processes. The manufacturer is committed to empowering its people and equipping them with the tools, skills, and behaviours they will need as the organisation drives forward to the future.

Extraordinary customer journeys

Bentley is creating a digitally enabled portfolio of products, services and experiences that showcase their commitment to innovation and craftsmanship. Technology has a vital role to play and is of paramount importance in the development of the PHEVs (Plug in Hybrid Electric Vehicle) and BEVs (Battery Electric Vehicles). This portfolio is designed to delight Bentley customers with a magical fusion of technology and craftsmanship that shapes the brand, harnessing unique skills and expertise to provide a leading position in the market.

Sustainable luxury

Bentley is focused on integrating sustainability into all aspects of its operations as an engine to drive forward leadership in Sustainability Luxury Mobility. This quadrant of the Beyond100 strategy, ensures a relentless focus on the Environmental, Social and Governance (ESG) elements that will deliver the ambitious goals that have been set.

Sustainable value creation

Bentley’s vision is exciting and ambitious. The manufacturer needs to ensure that every part of the business is developing in a way that contributes to the achievement of that vision, by creating value for the organisation and its customers, enhancing the way colleague’s work together and elevating how the luxury brand engages with its stakeholders.

Bentley's commitments

Additional derivatives

Sustainable investment

Embracing electrification

Additional derivatives

Five additional derivatives added to the current Bentayga Hybrid to meet the diverse needs of Bentley customers.

Sustainable investment

£2.5 billion of sustainable investment to transform Bentley’s entire product portfolio, and transform Crewe into a world-leading ‘Dream Factory’: next generation, digital, flexible and high-value manufacturing facility.

Embracing electrification

By 2026, we will have embraced electrification, producing only plug-in hybrid vehicles and battery electric vehicles only by 2030.

Close up view of Terra Red Stone for Bentley Flying Spur Mulliner

Further commitments

Reducing environmental impact

End-to-end carbon neutral

From 2030 onwards

Supporting Bentley's goal

Global retailer network

Reducing environmental impact

We have committed to further reducing the environmental impact of our factory by 75% by 2025 – which includes going plastic-neutral, too.

End-to-end carbon neutral

We’re also aiming to be end-to-end carbon-neutral by 2030, going on to become climate-positive with all of our operations at Crewe.

From 2030 onwards

Every car we create from 2030 onwards will be a battery electric vehicle.

Supporting Bentley's goal

Bentley’s partners are also being encouraged to support Bentley’s goal of being end-to-end carbon neutral by 2030, with suppliers expected to meet minimum sustainability standards.

Global retailer network

This will extend to Bentley’s global retailer network, each aiming for carbon neutrality by 2025, a journey which has already begun.

Bentley's home in Crewe

These commitments – which form part of our “Beyond100” strategy – mean we will go from being the world’s largest producer of 12-cylinder engines to having no internal combustion engines in a single decade – a real transformation, but one that stays true to W. O. Bentley’s iconic vision: ‘to build a fast car, a good car, the best in its class.’ Our journey also involves us looking at our entire production process.

The Bentley factory in Crewe is already the first luxury car factory in the world to be certified carbon-neutral by the Carbon Trust – and now we’re planning to go further still reinventing Bentley’s manufacturing with the ‘Dream Factory’, we will incorporate unique customer and employee experiences. Combining unique customer and employee experiences we will create an ultra-flexible, hyper personalised facility.

Our customers have always demanded cars that combine stunning design, exceptional craftsmanship and thrilling performance, and we will continue to deliver exactly that. But the luxury consumers of today and tomorrow are also looking for a brand-new form of sustainable and ethical luxury – and that’s what “Beyond100” will create.

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Explore Bentleys Sustainability Commitments

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The Bentley 'Dream Factory'

Transforming Crewe into a ‘Dream Factory’ is key to Bentley’s industry leading Beyond100 strategy, which will see the company reinvent its entire product range to support an electrified future, while achieving carbon neutral status by 2030.

This digital, zero environmental impact, flexible and high-value manufacturing facility will introduce a go-to-zero approach on the environmental impacts of manufacturing and lead the car industry in next generation digital applications. In 2022, Bentley committed to investing more than £2.5 billion in sustainability over the next ten years which has been a major boost to the UK economy and helps secure Bentley’s first step into electrification.

Consequently, the significant sustainable investment programme will result in a complete transformation of Bentley’s entire product portfolio, and the historic Crewe Campus, by embedding an industry-leading greenfield facility into a world-leading, next generation digital, low environmental impact, high-value advanced manufacturing facility.

The aim for Bentley Motors is to become the benchmark not just for luxury cars or sustainable credentials, but the entire scope of the manufacturer's operations. Securing production of the first Battery-Powered Electric Vehicle (BEV) in Crewe is a milestone moment for Bentley and the UK, as they plan and prepare for a long-term sustainable future in Crewe.

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